10 Quotes from Modern “Mad Men”

A lot’s changed since the 60’s when Sterling Cooper & Partners dominated Madison Avenue. But the nature of the industry remains the same. The beauty and difficulty of the world of marketing and advertising is that it knows no boundaries. The undeniable truth is this industry is constantly evolving and shifting as technology advances and the mediums for consumers to share information increases.

These 10 marketing and advertising modern “mad” men and women understand the ever-changing nature of the industry and know how to leverage new technologies and platforms to get—and stay—ahead:

1. On Ideas
   “Ideas are all around. They are just waiting to be combined, collided and extended.”
   Tham Khai Meng—Worldwide Chief Creative Officer, Ogilvy and Mather
2. On Storytelling
   “My only advice to the up-and-coming generations is don’t forget the art of storytelling and humanity.”
   David Droga—Founder, Droga5
3. Brand Image
   “You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.”
   David Ogilvy—Founder, Ogilvy and Mather
4. On Social Interaction
   “People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.”
   Malorie Lucich—Platform Communications, Facebook
5. On Business
   “I’ve always been one of those creative people who is very comfortable in dealing with the other side: the business side, the operational side—to have some discipline around how to operate a business, particularly at scale, and to edit.”
   Mark Parker—CEO, Nike
6. On Consumer Interest
   “We need to stop interrupting what people are interested in and be what people are interested in.”
   Craig Davis—Former Chief Creative Officer, JWT
7. On the Future
   “You need to make a trip to the future and bring a souvenir back—by creating that vision of the future, we can all rally around it.”
   Robert Wong—Chief Creative Director, Google Creative Lab
8. On Consumer Insights
   “Facts are irrelevant. What matters is what the consumer believes.”
   Seth Godin—American Author/Marketer
9. On Product Focus
   “We want consumers to say, That’s a hell of a ‘product’ instead of, ‘That’s a hell of an ad.’”
   Leo Burnett—Founder, Leo Burnett Worldwide
10. On Technology
    “Instead of using technology to automate processes, think about using technology to enhance human interaction.”
    Tony Zambito—American Author/Marketer