Talking Points
Marketing, more than ever in 2022, will be about creating meaningful brands, telling compelling stories, and then measuring the success of those stories. Online engagement, as well, will be crucial this year for anyone who wants to stay relevant, and online storytelling is the way to ensure both short-term and long-term wins. Here are 7 trends to look for in the year ahead.
Video will become the future of marketing
There’s data to back it up. YouTube reaches more 18-to-49-year-olds than any cable network in the United States. And Facebook video posts get six times more engagement than other posts.
Content marketing will remain a mainstay
Content marketing is vital to any digital strategy and has a lasting impact on your business. Good content connects with customers, engages them, and builds their trust. Bad content sends them looking elsewhere.
Reliance on data analytics and metrics will grow
As return on investment (ROI) become increasingly important when justifying budgets, marketing teams will focus more on data analytics. It will be true for determining both customer behavior and marketing performance.
Companies will need to rethink their social media
Viewers on Facebook, Instagram, and so on scroll through feeds so quickly it’s difficult to capture their attention. Brands will need to lead with story-driven approaches, not traditional selling approaches.
Customer needs will take center stage
Big data and the internet make it possible to create hyper-personalized experiences. So, companies will stop pushing their products and start catering to the needs and desires of their target audience.
Marketing teams will work closely with product development teams
One focuses on research and UX design. The other focuses on messaging strategy. And, together, they’ll create more memorable consumer experiences, increase conversion rates, and strengthen brand awareness.
Marketing roles will continue to evolve
Consumers want more information before making purchases. So, to earn their business, marketers must educate and work with consumers, rather than simply persuading them to buy things.
Based on 7 Marketing Trends That Will Define Success in 2022 by David Cullinan.
