Talking Points
December 2024

Don’t Let Your Words Grow Tired

Parting Shot

This month’s Parting Shot introduces Buzzword Bingo. We share several “marketing phrases turned clichés” that you should avoid in your communications.

Becoming a Powerful Presenter

New Developments

Moving on to our New Developments article, we offer up a few tips on how to sharpen your presentation skills and transform yourself from a good presenter into a great presenter.

Marketing to Self-Directed Buyers

Trending Topics

First up is Trending Topics. This month, we take you on a tour of potential ways to more closely align your marketing strategies with the buyer journey as it evolves over time.